European Mobility Week is here! And this year, the theme is ‘Alternative Mobility’; swapping fossil-fuelled power for human-powered travel. The aim is to promote a behavioural shift in transportation away from your private car to cycling or walking.

Events have been planned in six towns and cities across Britain. In Dorset, there was a celebration cycle ride on 18^th September to mark the opening of a brand new traffic-free cycle path from Dorchester to Weymouth. There were also opportunities for members of the public to try out electric cars and bicycles. In Taunton, Somerset, there is an ‘In Town Without My Car’ event on 22^nd September, where certain areas of the town are reserved solely for pedestrians, cyclists and public transport.

This is exactly the sort of behaviour that ZCB2030 is promoting… Currently, 80% of journeys are made in private cars, vans and taxis.  Just over 5% of us walk and cycle.  In ZCB2030, we see a future where twice as many people walk and three times as many people cycle.  People will be fitter and more active as a result, and the 54% of journeys that will still be made by private car will, of course, be powered by electricity!

To find out more about ZCB’s stance on the choices of transport for the future, download and read ZCB2030: Chapter 5, or read the Chapter summary here.